Vice President of Strategy

David Maren

Vice President of Strategy

David Maren

As Spire’s Director of Strategy, David helps clients find answers to burning questions: Whom should we build for? What pain points should we target? What are the gaps in our portfolio? Where is the bathroom? Et cetera.

A true intrepreneur, David has spent over 20 years helping products, brands and businesses grow. Back in the mid-1990s, he was part of the team at Celestial Seasonings that brought green tea to the mainstream. Following that, he helped the organic food movement reach the tipping point.

His move into the digital realm began just over 10 years ago, having dreamed up a SaaS startup for nonprofits with backing from his alma mater, Oxford University. Before long, his journey into the software world led to high-profile consulting engagements with the likes of Boeing and Wells Fargo, in support of their own digital transformation efforts. Along the way, he also helped a fledgling smart-home brand navigate their way to success.

David’s penchant for wayfinding extends to his spare time. He enjoys serving as a mountain-bike guide for Spire clients in search of magical trails to ride in the forests above town.